Branding for a Startup Bootcamp
ReBOOTcamp is an intensive educational program for startups from the Kharkiv municipal startup center.
Our task was to develop an identity for the project.
The educational program was supposed to become a kind of charge and vector for the residents, setting the development direction and accelerating their growth. The battery in the logo symbolizes this energy for the startups’ recharge.
The plus sign in the ReBOOTcamp logo is borrowed from Startup Kharkiv, which initiated and developed this program. The organizers wanted ReBOOTcamp to become a high-quality launching pad for the projects, regardless of their stage: whether it is an idea or a minimum viable product (MVP).
We created a brand book with all the necessary stationery, a landing page, set up SMM, and targeted advertising.
Result: Without the usual goodies like prize funds or promises of pitching to investors, we managed to get more than 70 applications from regional startups. This is an excellent result even for startup events with a national scope.
In the end, we held a master class on pitching for program participants.